business marketing articles

Getting the most out of your insurance marketing budget
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Getting the most out of your insurance marketing budget



Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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by s1mple•
Why is Marketing Important for Your Business?
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Why is Marketing Important for Your Business?

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value proposition and differentiate themselves from competitors.

In this article, we explore the many reasons why marketing is crucial for your business’s success. We also provide valuable tips on how to develop a winning marketing strategy that will help your business thrive.

Don’t overlook the importance of marketing – it’s key to unlocking your business’s full potential!

Building Brand Awareness

When

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by s1mple•
3 Marketing Channels You Shouldn’t Scale Back in a Recession
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3 Marketing Channels You Shouldn’t Scale Back in a Recession

When a potential recession is looming, it might appear to be sensible to cut back on business spending. But according to Gareth Hoyle, managing director of United Kingdom-based search marketing agency, Marketing Signals, taking those measures with certain marketing strategies can cost your business in other ways.

Instead, business owners should consider a downturn in the economy as an opportunity to play up core digital marketing channels that need to remain strong and resilient. Check out Hoyle’s take on the following three areas of marketing he believes should be the focus of increased activity during a recession.

1. Continuously optimize

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by s1mple•
4 Things to Consider When Choosing a Marketing Agency
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4 Things to Consider When Choosing a Marketing Agency

Opinions expressed by Entrepreneur contributors are their own.

As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business.

But with so many marketing agencies out there, it can be challenging to know which one to choose. Here are four key factors you should consider before hiring a marketing agency.

1. Do they take the time to get to know you, your business and your goals?

A good marketing agency will take the time to learn about you and your

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Small Business Marketing: Tips And Strategies
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Small Business Marketing: Tips And Strategies

Joseph is the CEO of SnapAdswhich helps local customers find small businesses willing to pay for help marketing.

Starting a business isn’t easy and your expertise doesn’t usually include marketing. Even if your product is in high demand, it’s a challenge to let customers know where and when they can buy it. Limited budget, no time and going up against a big business that has vast resources and employees to spread the word are just some of the obstacles we small business owners face.

Knowing the right way to find new customers can save you countless hours of

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by s1mple•
Why You Should Incorporate Twitter Into Your Marketing Plan
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Why You Should Incorporate Twitter Into Your Marketing Plan

Opinions expressed by Entrepreneur contributors are their own.

Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience. In this article, we will discuss how Twitter is often overlooked by companies in their marketing strategies and why it’s important to incorporate Twitter into your business’s marketing plan.

One of the main reasons why companies overlook Twitter is that they perceive it as a

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How To Lose The Extra Kilos In A Week


The biggest mistake we make when we make the decision to finally start this diet that can make our lives a little harder, is that we lean on things that end up bringing us the opposite results. What are we trying to say? A smart tip if you want to lose excess weight in a few days is not to frantically avoid sweets and carbohydrates, but to drop small “bad” habits. The idea is not to overdo it, which can also be a strong psychological burden for us, but to follow advice that will actually bring radical changes over time.

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Canada Soccer officials defend controversial deal with Canadian Soccer Business
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Canada Soccer officials defend controversial deal with Canadian Soccer Business

Cochrane was accompanied by Canada Soccer board members Paul-Claude Berube and Stephanie J. Geosits. All three appeared via video conference.

Former Canada Soccer president Nick Bontis was invited to appear but was unable to attend.

The committee moved to require Bontis, Canada Soccer chief financial officer Sean Heffernan and CONCACAF president Victor Montagliani to appear before a future hearing.

Bontis resigned last month after provincial and territorial governing bodies, in a letter, asked him to step down. Cochrane said the letter was essentially a non-confidence vote.

Monday’s hearing of the Standing Committee on Canadian Heritage came 11 days after testimony

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