Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.
This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.
“I think that everything has to be grassroots first,”
More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.
A brand
Luxury goods giant LVMH on Monday became the first European company to surpass $500 billion in market value.
The parent company of Louis Vuitton, Moët & Chandon and Hennessy as well as brands including Givenchy, Bulgari and Sephora stores, reported
:quality(70):focal(419x298:429x308)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OLHY65KNC5ETLMW7JBCDQCTIWI.jpg?w=600&resize=600,400&ssl=1 "When Marketing Gets Political | BoF")
Rothy’s latest campaign isn’t about its recycled plastic ballet flats or brightly colored tote bags. It’s a week-long marketing blitz aimed at galvanizing support for a New York state recycling bill.
On Sunday, the footwear and accessories brand took out
When a potential recession is looming, it might appear to be sensible to cut back on business spending. But according to Gareth Hoyle, managing director of United Kingdom-based search marketing agency, Marketing Signals, taking those measures with certain marketing strategies
Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are …
Opinions expressed by Entrepreneur contributors are their own.
As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business.
But
/cloudfront-us-east-2.images.arcpublishing.com/reuters/VZSIB6MFZ5II3M6YE3HK457UFY.jpg?w=600&resize=600,400&ssl=1 "Shein, Temu in fierce fight over US market for dresses")
NEW YORK/SHANGHAI, March 9 (Reuters) – Online fast-fashion retailer SHEIN and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods.
The battle between them is played out not only on social media
