business marketing ideas

Lactalis appoints new marketing VP for foodservice

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.


“The brand is something that threads through everything your company does… it's the core element that threads through the company and leads to the success of the company.”  – Elysia Vandenhurk.

Talking up the farm story

A brand

When Marketing Gets Political | BoF

Rothy’s latest campaign isn’t about its recycled plastic ballet flats or brightly colored tote bags. It’s a week-long marketing blitz aimed at galvanizing support for a New York state recycling bill.

On Sunday, the footwear and accessories brand took out