small business marketing

4 Subscription Marketing Mistakes to Avoid
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4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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by s1mple•
One Small-Business Side Hustle Will Generate $50 Million in 2023
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One Small-Business Side Hustle Will Generate $50 Million in 2023

In 2014, Joel Holland was living with his wife in Washington DC, running a company in the technology space there — and suffering from a serious case of burnout. “[I was] burned out on traffic, going to a cubicle, too many people,” Holland recalls. “I was just longing to get away, whatever that meant.”

When the couple went to a wedding in Leesburg, Virginia, inspiration struck: Holland wasn’t ready to go back to the city, and with an RV dealership nearby, it was a chance to explore the possibilities of a different kind of lifestyle. Impressed by the “little houses

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by s1mple•
Save Nearly Half off This AI Content Generator and Scale Your Content Marketing
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Save Nearly Half off This AI Content Generator and Scale Your Content Marketing

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneurs may get a small share of the revenue from the sale from our commerce partners.

When it comes to growing your business, most marketing channels cost money. Search engine optimization (SEO), on the other hand, is basically free and can bring organic traffic to your web pages far more efficiently than other paid services. However, building up your content is a time-consuming process that not every entrepreneur has the time for. That’s where Wordplay AI Content Generator comes

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by s1mple•
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BC businesses confused about marketing on TikTok after government restrictions

Marketing experts suggest companies diversify their marketing strategies following government restrictions

BC businesses feel “hesitant” and “confused” about marketing on TikTok since governments across Canada banned the popular short-video platform from government devices.

Ottawa, followed by Victoria and Vancouver, cited data security concerns in their respective decisions to restrict the use of TikTok on staff devices. The US government has threatened a national ban of TikTok, which is owned by the Chinese company ByteDance. The app has more than eight million users in Canada.

“It’s a very interesting time and just like everyone, we are all very confused,” said Amar

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Four Challenges Western Businesses May Face When Entering The African Market
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Four Challenges Western Businesses May Face When Entering The African Market

Artiom Anisimov is the CEO of EOS Data Analyticsa global provider of AI-powered satellite imagery analytics for 20+ industries.

Africa provides Western companies with a unique opportunity to become early entrants and establish businesses in promising niches. However, there are obstacles that entrepreneurs will have to overcome. Given the specifics of the business, economic and political environment, the African go-to-market demands meticulous and in-depth preparation.

Our company, EOS Data Analytics, offers satellite-powered solutions to businesses and individuals around the world. Between 2020 and 2022, we entered the sub-Saharan region—namely Ghana and Nigeria—through establishing local partnerships. We faced a

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4 Essential Questions Your Market Research Should Always Answer
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4 Essential Questions Your Market Research Should Always Answer

Opinions expressed by Entrepreneur contributors are their own.

Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert in the industry and being in the wrong market.

Most of this can be avoided or resolved by doing proper marketing research on the get-go. The more you learn (and the faster you learn it), the less likely you’ll engage in ineffective marketing or marketing

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by s1mple•