what is marketing in business

Lactalis appoints new marketing VP for foodservice
Posted in

Lactalis appoints new marketing VP for foodservice

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

“Lactalis Canada’s Foodservice and Ingredients and Export division plays an important role in delivering a wide range of dairy solutions for the foodservice and B2B industry,” said Iven Zanardo, general manager, Foodservice and Ingredients & Export, Lactalis Canada. “I am confident with Andrew’s experience and leadership, we will continue to expand and strengthen our footprint within this important sector.”

“I

…
by s1mple•
Allied Global Marketing names Denise Parkinson as VP, business development | News
Posted in

Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

…
by s1mple•
The Current Market Is A Golden Opportunity For Potential Business Buyers
Posted in

The Current Market Is A Golden Opportunity For Potential Business Buyers

I wrote a post last August regarding trends we are seeing in the business for sale market. The macro-economic factors regarding interest rates, recession threats, job and stock market volatility had not yet taken hold at that point. The trends then, as emphasized by the industry experts I interviewed, were still quite positive. Lenders were busy as were business brokers and consultants, deal flow remained strong, interest rates were not stressful activity, and so overall, things were good.

Generally, the lower market lags the middle/upper markets from macro-economic trends. My position back then was “it’s coming”, and yes indeed it

…
by s1mple•
3 Marketing Moves to Make Your Business Recession-Proof
Posted in

3 Marketing Moves to Make Your Business Recession-Proof

Opinions expressed by Entrepreneur contributors are their own.

If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money.

Inflation has every dollar reduced in value, federal rate hikes have made it more costly to borrow, and while recent bank failures may not have impacted your business outright, it certainly caused a justifiable stir.

With all of this going on, my husband and I decided to meet with a mentor and financial consultant who has managed hundreds of millions of dollars in capital over the

…
by s1mple•
2023 Business Marketing Predictions With Strategist Zontee Hou
Posted in

2023 Business Marketing Predictions With Strategist Zontee Hou

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

…
by s1mple•
Crypto Firms Facing Piling Challenges From UK Banks, Report Says
Posted in

Crypto Firms Facing Piling Challenges From UK Banks, Report Says

KEY POINTS

  • UK banks’ reaction to cryptocurrency issues is reportedly “more acute” than that of EU banks
  • HSBC and Nationwide recently applied limits to debit purchases of crypto assets
  • Prime Minister Rishi Sunak previously said he wanted the UK to become a global crypto hub

Cryptocurrency firms are facing multiple challenges in the United Kingdom as British banks have reportedly required more documentation and other related requirements before allowing companies access to their banking services.

The British government previously expressed hopes to turn the country into a “global” cryptocurrency hub.

“There aren’t many options available — most traditional banks won’t

…
by s1mple•
LennyCo Digital Marketing has new digital services to make business thrive
Posted in

LennyCo Digital Marketing has new digital services to make business thrive


“LennyCo Logo | Organic SEO | Website Design | Website Hosting | Branding”

Introducing the Best Digital Services to Help Your Business Thrive

LennyCo Digital Marketing is proud to offer a wide range of digital services that are designed to help businesses grow and succeed in today’s competitive market. With their expertise and experience, they can help take any business to the next level and achieve their goals.

LennyCo Digital Marketing is excited to announce its comprehensive range of digital services aimed at helping businesses succeed in today’s competitive online landscape. With a team of seasoned professionals and years of

…
by s1mple•
Four Challenges Western Businesses May Face When Entering The African Market
Posted in

Four Challenges Western Businesses May Face When Entering The African Market

Artiom Anisimov is the CEO of EOS Data Analyticsa global provider of AI-powered satellite imagery analytics for 20+ industries.

Africa provides Western companies with a unique opportunity to become early entrants and establish businesses in promising niches. However, there are obstacles that entrepreneurs will have to overcome. Given the specifics of the business, economic and political environment, the African go-to-market demands meticulous and in-depth preparation.

Our company, EOS Data Analytics, offers satellite-powered solutions to businesses and individuals around the world. Between 2020 and 2022, we entered the sub-Saharan region—namely Ghana and Nigeria—through establishing local partnerships. We faced a

…
by s1mple•