Changes coming to Ohio tourism, business marketing

Changes are likely coming in the way of the Ohio markets themselves to tourists and business leaders

By: Jo Ingles | Statehouse News Bureau

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COLUMBUS, Ohio (Statehouse News Bureau) — The “find it here” tourism tagline Ohio has used since 2015 may soon be lost by the state.

The “Ohio Find It Here” sign welcomes people on the border with West Virginia. [Karen Kasler | Statehouse News Bureau]

It is likely going to be changing its strategy for attracting tourists and convincing businesses to locate in the state. Gov. Mike DeWine has proposed the change as part of his two-year state budget.

If the change is implemented, you won’t be able to find a unique message for visitors here. Instead, the state would focus on attracting people to work and live.

DeWine said the way he saw it, the messages of the state’s tourism and job development agencies are the same.

“And that is Ohio is a great place and it’s a place that the quality of life is good and it’s a good place also to do business,” DeWine said.

The Ohio Department of Development, which oversees the state’s tourism department, has proposed the agency to be called the State Marketing Office. And even though it will promote more than tourism, its $10 million a year budget would not increase.