Managing the supply of provide to fulfill unstable demand has by no means been simple. Even earlier than the unprecedented challenges created by the COVID-19 pandemic and the battle in Ukraine, synchronizing provide and demand was a perennial wrestle for many companies. In a survey of 54 senior executives, solely about one in 4 believed that the processes of their firms balanced cross-functional trade-offs successfully or facilitated choice making to assist the P&L of the complete enterprise.
That’s not due to a scarcity of effort. Most firms