marketing of business

Business Marketing

Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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by s1mple•19/05/2023

Business Marketing

Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Dylan Mulvaney drinks Bud Light beer — Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, DC, that the company will “spend heavily on the brand after spending fell off a cliff last year.”

BUD LIGHT’S DYLAN MULVANEY CAMPAIGN AN

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by s1mple•05/05/2023

Business Marketing

3 Marketing Moves to Make Your Business Recession-Proof

Opinions expressed by Entrepreneur contributors are their own.

If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money.

Inflation has every dollar reduced in value, federal rate hikes have made it more costly to borrow, and while recent bank failures may not have impacted your business outright, it certainly caused a justifiable stir.

With all of this going on, my husband and I decided to meet with a mentor and financial consultant who has managed hundreds of millions of dollars in capital over the

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by s1mple•28/04/2023

Business Marketing

Changes coming to Ohio tourism, business marketing

Changes are likely coming in the way of the Ohio markets themselves to tourists and business leaders

By: Jo Ingles | Statehouse News Bureau

posted on:
Monday, April 17, 2023

< < Back to

COLUMBUS, Ohio (Statehouse News Bureau) — The “find it here” tourism tagline Ohio has used since 2015 may soon be lost by the state.

It is likely going to be changing its strategy for attracting tourists and convincing businesses to locate in the state. Gov. Mike DeWine has proposed the

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by s1mple•22/04/2023

Business Marketing

UK’s WPP buys Obviously to expand social influencer marketing business

March 27 (Reuters) – British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum.

The deal comes less than a week after WPP agreed to buy Goat, an influencer marketing specialist, which focuses on marketing campaigns that aim to improve customer engagement for brands including Dell, Tesco, Uber and Natura.

Obviously’s team of nearly 100 people will join WPP subsidiary VMLY&R, a marketing agency with over 13,000 employees, WPP said.

WPP said Obviously’s proprietary “next-generation” tech platform helps the agency service large-scale complex campaigns for enterprise clients

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by s1mple•02/04/2023

Business Marketing

What content marketing is and why I like it

Does advertising still work? Absolutely. But what works is always changing. A hundred years ago, “Buy product X” was competitive. Fifty years ago, not so much.

Today, there’s a lot to overcome. Clutter. Ad blindness (the habit of tuning out ads). Ad blockers, which are used by more than a quarter of people in the US, and two-thirds of younger adults.

Photo | Courtesy of Michael Donovan

Michael Donovan is chief strategist and creative director for Worcester marketing agency Metaphor.

Enter content marketing. You can think of it as a blend of three elements: advertising, branding and thought leadership. Advertising

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by s1mple•26/03/2023

Business Marketing

4 Essential Questions Your Market Research Should Always Answer

Opinions expressed by Entrepreneur contributors are their own.

Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert in the industry and being in the wrong market.

Most of this can be avoided or resolved by doing proper marketing research on the get-go. The more you learn (and the faster you learn it), the less likely you’ll engage in ineffective marketing or marketing

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by s1mple•21/03/2023

Business Marketing

Lemons – Nutritional Value And Benefits

Yellow and juicy, with sometimes sour and sometimes bitter-sweet taste, fresh aroma and amazing properties. Lemon, the fruit of the citrus family, is associated with many different uses in our everyday life, because it is not only used for cooking and desserts, but also as a disinfectant-cleanser, as an aromatic ingredient in beauty products and perfumes, and also as a therapeutic medicine. But are they really as beneficial as they are touted? The answer is yes and a lot of them.

The widespread use of lemons has led to confusion about their nutritional value, with many wellness techniques circulating around

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by s1mple•18/03/2023