business and marketing

Getting the most out of your insurance marketing budget
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Getting the most out of your insurance marketing budget



Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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by s1mple•
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Richmond Night Market is back in business with full scale reopening

For the first time since the pandemic, the Richmond Night Market is having a full scale reopening on April 28.

Owner and organizer Raymond Cheung says the 23-year-old outdoor market will have no restrictions and more vendors compared to previous years.

“This year is special because after the COVID-19 [pandemic] this is pretty much the first time that we are full scale compared to past years,” he said.

In 2020, the night market was canceled due to pandemic restrictions. In 2021, it returned with reduced capacity but ended early as COVID-19 case counts climbed and new restrictions were imposed.

In

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by s1mple•
LVMH becomes the first European company to surpass $500 billion in value
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LVMH becomes the first European company to surpass $500 billion in value

LVMH became the first European company to surpass $500 billion in market cap

Luxury goods giant LVMH on Monday became the first European company to surpass $500 billion in market value.

The parent company of Louis Vuitton, Moët & Chandon and Hennessy as well as brands including Givenchy, Bulgari and Sephora stores, reported a 17% rise in first-quarter sales earlier this month, more than double analyst expectations.

LVMH shares hit a record high following the results, and hit another high on Monday. Its share price is up 32.8% year to date.

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LVMH share prices.

It reported revenue of 79.2 billion euros ($87.1 billion) for 2022, with profit

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by s1mple•
Fox News Stock Loses $962 Million in Market Value After Tucker Carlson Exit
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Fox News Stock Loses $962 Million in Market Value After Tucker Carlson Exit

  • Fox Corporation erased $962 million in market value on Monday after announcing Tucker Carlson would leave Fox News.
  • The split came one week after the company settled a defamation lawsuit with Dominion Voting Systems.
  • Tucker Carlson has consistently had one of the most watched news shows on cable TV.

Fox Corporation stock fell as much as 5% on Monday and erased $962 million in market value after it was announced that Fox News Media had parted

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by s1mple•
Starter Company Plus a ‘huge benefit’ for The Voima Group marketing agency in Haliburton Highlands
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Starter Company Plus a ‘huge benefit’ for The Voima Group marketing agency in Haliburton Highlands

Amanda Virtanen and Geoff Schultz are the owners of The Voima Group, a marketing agency based in Haliburton Highlands. The couple participated in the fall 2022 cohort of Starter Company Plus, a provincially funded entrepreneurial training program offered by the Kawartha Lakes Small Business and Entrepreneurship Centre. (Photo: Charlie O Photography)

Entrepreneurs in Haliburton County may not be aware they are eligible to participate in the Starter Company Plus program offered by the Kawartha Lakes Small Business and Entrepreneurship Centre.

The entrepreneurial training program, funded by the Ontario government and supported by both the Kawartha Lakes Community Futures Development Corporation

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What content marketing is and why I like it

Does advertising still work? Absolutely. But what works is always changing. A hundred years ago, “Buy product X” was competitive. Fifty years ago, not so much.

Today, there’s a lot to overcome. Clutter. Ad blindness (the habit of tuning out ads). Ad blockers, which are used by more than a quarter of people in the US, and two-thirds of younger adults.

Photo | Courtesy of Michael Donovan

Michael Donovan is chief strategist and creative director for Worcester marketing agency Metaphor.

Enter content marketing. You can think of it as a blend of three elements: advertising, branding and thought leadership. Advertising

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by s1mple•
LennyCo Digital Marketing has new digital services to make business thrive
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LennyCo Digital Marketing has new digital services to make business thrive


“LennyCo Logo | Organic SEO | Website Design | Website Hosting | Branding”

Introducing the Best Digital Services to Help Your Business Thrive

LennyCo Digital Marketing is proud to offer a wide range of digital services that are designed to help businesses grow and succeed in today’s competitive market. With their expertise and experience, they can help take any business to the next level and achieve their goals.

LennyCo Digital Marketing is excited to announce its comprehensive range of digital services aimed at helping businesses succeed in today’s competitive online landscape. With a team of seasoned professionals and years of

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