Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.
This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.
“I think that everything has to be grassroots first,”
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The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between
By Jen Frost
Whether you work for an
West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders
LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.
Denise Parkinson
Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.
I wrote a post last August regarding trends we are seeing in the business for sale market. The macro-economic factors regarding interest rates, recession threats, job and stock market volatility had not yet taken hold at that point. The trends
Marketing is an integral part of any successful business, regardless of size or industry.
It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value
PRESS RELEASE
Published May 2, 2023
Harnessing AI and Expertise to Empower Small Businesses and Support Mental Health Initiatives
In an era where digital marketing is an essential aspect of business growth, small businesses often struggle to access the advanced
More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.
A brand
