Business Marketing

Lactalis appoints new marketing VP for foodservice

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between

Why is Marketing Important for Your Business?

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value

Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.


“The brand is something that threads through everything your company does… it's the core element that threads through the company and leads to the success of the company.”  – Elysia Vandenhurk.

Talking up the farm story

A brand