Tag: business in marketing

Lactalis appoints new marketing VP for foodservice

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

“Lactalis Canada’s Foodservice and Ingredients and Export division plays an important role in delivering a wide range of dairy solutions for the foodservice and B2B industry,” said Iven Zanardo, general manager, Foodservice and Ingredients & Export, Lactalis Canada. “I am confident with Andrew’s experience and leadership, we will continue to expand and strengthen our footprint within this important sector.”

“I

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Alexis.business has launched a new service catering to Real Estate Leads, offering proven marketing strategies on a groundbreaking YouTube Channel playlist. Extensive video content can be found at https://www.youtube.com/@salehouse.

Alexis.Business has launched a new results-driven marketing service for realty leads. The service aims to provide more web visibility to California-based real estate businesses through a 3-step process.

The first step involves ranking the business’ video on Google, followed by ranking the business website on Google in the second step. Finally, the business will start to appear higher on GMB through the third step.

LVMH becomes the first European company to surpass $500 billion in value

LVMH became the first European company to surpass $500 billion in market cap

Luxury goods giant LVMH on Monday became the first European company to surpass $500 billion in market value.

The parent company of Louis Vuitton, Moët & Chandon and Hennessy as well as brands including Givenchy, Bulgari and Sephora stores, reported a 17% rise in first-quarter sales earlier this month, more than double analyst expectations.

LVMH shares hit a record high following the results, and hit another high on Monday. Its share price is up 32.8% year to date.

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LVMH share prices.

It reported revenue of 79.2 billion euros ($87.1 billion) for 2022, with profit

When Marketing Gets Political | BoF

Rothy’s latest campaign isn’t about its recycled plastic ballet flats or brightly colored tote bags. It’s a week-long marketing blitz aimed at galvanizing support for a New York state recycling bill.

On Sunday, the footwear and accessories brand took out a full-page ad in the New York Times, its throwing the weight behind efforts to improve recycling rates by updating the state’s 40-year-old bottle collecting scheme. This week, its social channels will feature posts on the “Bigger, Better Bottle Bill.” visitors to the company’s e-commerce site will find details on how they can get in touch with state legislators

Starter Company Plus a ‘huge benefit’ for The Voima Group marketing agency in Haliburton Highlands

Amanda Virtanen and Geoff Schultz are the owners of The Voima Group, a marketing agency based in Haliburton Highlands. The couple participated in the fall 2022 cohort of Starter Company Plus, a provincially funded entrepreneurial training program offered by the Kawartha Lakes Small Business and Entrepreneurship Centre. (Photo: Charlie O Photography)

Entrepreneurs in Haliburton County may not be aware they are eligible to participate in the Starter Company Plus program offered by the Kawartha Lakes Small Business and Entrepreneurship Centre.

The entrepreneurial training program, funded by the Ontario government and supported by both the Kawartha Lakes Community Futures Development Corporation

4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales

Opinions expressed by Entrepreneur contributors are their own.

Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customer relationship management study, SMB stated that implementing marketing software and other innovative tech owners, like CRM, led to increased sales and business productivity, customer satisfaction and retention, marketing outreach and company growth and revenue. With marketing automation applications unlocking untapped markets and growth for businesses worldwide, it is no surprise

Sugar And Its Natural Substitutes


Added sugar has been linked to many serious diseases, including obesity, heart disease, diabetes and cancer.

Fortunately, there are many ways to sweeten foods without adding sugar. There are many natural sweeteners that people often use instead of sugar. These include coconut sugar, honey, maple syrup and molasses. While these natural sweeteners may contain more nutrients than regular sugar, your body still metabolizes them in the same way.

The natural sweeteners listed below are slightly ‘less bad’ than regular sugar. Nevertheless, they are still forms of sugar.

Why sugar is bad for you

Sugar interferes with your body’s hormones that

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