business marketing examples

Business Marketing

How To Transform Your Small Business

CEO & Founder of National Business Capitalthe leading fintech marketplace offering streamlined small business loans.

getty

Small businesses account for a significant portion of the economy, creating two-thirds of new jobs and accounting for 43.5% of the US GDP. From state to state, small businesses provide goods, services and tax dollars that benefit their local communities.

Most small-business owners want to grow their revenue, and many want to earn that first million dollars in their business. But, unfortunately, over half of small businesses don’t survive longer than five years.

This doesn’t have to be the case. It’s entirely possible

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by s1mple•17/09/2025

Business Marketing

How to Develop a Strong Digital Marketing Strategy for Your Business

Are you ready to take your business to the next level with a strong digital marketing strategy?

A solid online presence is essential for any company looking to thrive in today’s digital age. But with so many options and constantly changing algorithms, it can be overwhelming to know where to start.

Don’t worry; we’ve got you covered. This article will cover how to create a digital marketing strategy to help your business stand out in a crowded online space. Keep reading to learn more!

What Is a Digital Marketing Strategy?

First, let’s define what we mean by a digital marketing

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by s1mple•11/09/2025

Business Marketing

Slow Cooker Butternut Squash and Farro Chili

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Is there anything better than a simmering pot of warm, hearty chili to satisfy your hunger on a lazy fall weekend?? No. I didn’t think so. It truly is my favorite thing during the colder months – especially THIS recipe for slow cooker butternut squash and farro chili! You guys, the flavors in this chili are incredible and my kitchen smells absolutely amazing all day

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by s1mple•03/09/2025

Business Marketing

4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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by s1mple•18/05/2023

Business Marketing

Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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by s1mple•15/05/2023

Business Marketing

Small Business Marketing Ideas (For Any Budget)

For one week each spring, “shopping small” means big business.

Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door.

Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out.

Here’s a list of SMB marketing strategies designed with local businesses in mind.

What is Small Business Week?

Small Business Week is all about highlighting the resilience of local retailers, restaurants, service

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by s1mple•02/05/2023

Business Marketing

The Best Text Message Marketing Services of 2023 – businessnewsdaily.com

Text message marketing services are more than a way to send text messages. They are full-scale marketing solutions that help you engage with your audience, track results and improve your customer service.

When you’re looking for a text message marketing provider, it can be challenging to know which of the many features you need. Here are the features we think are the most valuable for businesses to look for in a service.

Analytics and Reports

Analytics are a vital part of text message marketing. These numbers tell you which campaigns were successful and which ones were not. Analytics also provide

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by s1mple•29/04/2023

Business Marketing

UMG Nashville Oops Lori Christian To EVP/Marketing, Rob Femia EVP/Business And Legal …

Christian and Femia (Christian photo: Chris Hollo)

UNIVERSAL MUSIC GROUP NASHVILLE (UMGN) has promoted LORI CHRISTIAN and ROB FEMIA to its executive team. CHRISTIAN is elevated to EVP/Marketing and FEMIA to EVP/Business & Legal Affairs for the label group, consisting of CAPITOL RECORDS NASHVILLE, EMI RECORDS NASHVILLE, MERCURY NASHVILLE and MCA NASHVILLE.

In his new role, CHRISTIAN will oversee UMG NASHVILLE’s Artist Development, Brands & Sponsorship, Creative Services, International Marketing and Media Marketing departments for the label group’s artist roster. CHRISTIAN rose to SVP/Marketing in 2020 after leading the company’s publicity department

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by s1mple•20/04/2023