Tag: business marketing plan

4 Subscription Marketing Mistakes to Avoid

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

Posted on | By s1mple

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

Posted on | By s1mple

Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Dylan Mulvaney drinks Bud Light beer

Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, DC, that the company will “spend heavily on the brand after spending fell off a cliff last year.”

BUD LIGHT’S DYLAN MULVANEY CAMPAIGN AN

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Changes coming to Ohio tourism, business marketing

Posted on | By s1mple

Changes are likely coming in the way of the Ohio markets themselves to tourists and business leaders

By: Jo Ingles | Statehouse News Bureau

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COLUMBUS, Ohio (Statehouse News Bureau) — The “find it here” tourism tagline Ohio has used since 2015 may soon be lost by the state.

the "Ohio Find It Here" sign welcomes people on the William S. Ritchie Jr. Bridge, also known as the Ravenswood Bridge, on the border with West Virginia.
The “Ohio Find It Here” sign welcomes people on the border with West Virginia. [Karen Kasler | Statehouse News Bureau]

It is likely going to be changing its strategy for attracting tourists and convincing businesses to locate in the state. Gov. Mike DeWine has proposed the

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4 Things to Consider When Choosing a Marketing Agency

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business.

But with so many marketing agencies out there, it can be challenging to know which one to choose. Here are four key factors you should consider before hiring a marketing agency.

1. Do they take the time to get to know you, your business and your goals?

A good marketing agency will take the time to learn about you and your

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2023 Business Marketing Predictions With Strategist Zontee Hou

Posted on | By s1mple

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

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Crypto Firms Facing Piling Challenges From UK Banks, Report Says

Posted on | By s1mple

KEY POINTS

  • UK banks’ reaction to cryptocurrency issues is reportedly “more acute” than that of EU banks
  • HSBC and Nationwide recently applied limits to debit purchases of crypto assets
  • Prime Minister Rishi Sunak previously said he wanted the UK to become a global crypto hub

Cryptocurrency firms are facing multiple challenges in the United Kingdom as British banks have reportedly required more documentation and other related requirements before allowing companies access to their banking services.

The British government previously expressed hopes to turn the country into a “global” cryptocurrency hub.

“There aren’t many options available — most traditional banks won’t

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Small Business Marketing: Tips And Strategies

Posted on | By s1mple

Joseph is the CEO of SnapAdswhich helps local customers find small businesses willing to pay for help marketing.

Starting a business isn’t easy and your expertise doesn’t usually include marketing. Even if your product is in high demand, it’s a challenge to let customers know where and when they can buy it. Limited budget, no time and going up against a big business that has vast resources and employees to spread the word are just some of the obstacles we small business owners face.

Knowing the right way to find new customers can save you countless hours of

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