Tag: business marketing degree

4 Subscription Marketing Mistakes to Avoid

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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Why is Marketing Important for Your Business?

Posted on | By s1mple

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value proposition and differentiate themselves from competitors.

In this article, we explore the many reasons why marketing is crucial for your business’s success. We also provide valuable tips on how to develop a winning marketing strategy that will help your business thrive.

Don’t overlook the importance of marketing – it’s key to unlocking your business’s full potential!

Building Brand Awareness

When

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Save Nearly Half off This AI Content Generator and Scale Your Content Marketing

Posted on | By s1mple

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneurs may get a small share of the revenue from the sale from our commerce partners.

When it comes to growing your business, most marketing channels cost money. Search engine optimization (SEO), on the other hand, is basically free and can bring organic traffic to your web pages far more efficiently than other paid services. However, building up your content is a time-consuming process that not every entrepreneur has the time for. That’s where Wordplay AI Content Generator comes

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3 Marketing Channels You Shouldn’t Scale Back in a Recession

Posted on | By s1mple

When a potential recession is looming, it might appear to be sensible to cut back on business spending. But according to Gareth Hoyle, managing director of United Kingdom-based search marketing agency, Marketing Signals, taking those measures with certain marketing strategies can cost your business in other ways.

Instead, business owners should consider a downturn in the economy as an opportunity to play up core digital marketing channels that need to remain strong and resilient. Check out Hoyle’s take on the following three areas of marketing he believes should be the focus of increased activity during a recession.

1. Continuously optimize

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Bird’s Nest Carrot Cake Cupcakes

Posted on | By s1mple

Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies!

Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are not only delicious, but make such a great addition to your holiday table. These carrot cake cupcakes are made healthier with whole wheat pastry flour, shredded carrots, coconut oil in place of butter and naturally sweetened with maple syrup and applesauce. The cupcakes are topped

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4 Essential Questions Your Market Research Should Always Answer

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert in the industry and being in the wrong market.

Most of this can be avoided or resolved by doing proper marketing research on the get-go. The more you learn (and the faster you learn it), the less likely you’ll engage in ineffective marketing or marketing

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Crampton’s Market to close over rising costs, decreased profits

Posted on | By s1mple

The owner of a Headingley, Man., local grocer says he’s shuttering the business later this month, citing inflation, the rising cost of living and other challenges as the nails in the business’s coffin — and that closure will also impact other businesses.

Jarett Davidson said he made the difficult decision to close Crampton’s Market on Roblin Boulevard a few weeks ago, after a lot of mulling.

“We looked at every nook and cranny in our business to see what we could do to improve the business, what we could do differently, what we could do better, how we could connect

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5 Ways Small-Business Owners Use Reddit As a Marketing Secret Weapon

Posted on | By s1mple
  • Reddit has over 13 billion total posts and comments.
  • Small businesses can post and comment on Reddit for free.
  • Small-business owners say the platform’s subreddit and AMA features are big for brand awareness.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

To spread the word about its end-of-life services, such as wills and funeral planning, DigitalWill.com starts

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