Tag: business marketing ideas

Lactalis appoints new marketing VP for foodservice

Posted on | By s1mple

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

“Lactalis Canada’s Foodservice and Ingredients and Export division plays an important role in delivering a wide range of dairy solutions for the foodservice and B2B industry,” said Iven Zanardo, general manager, Foodservice and Ingredients & Export, Lactalis Canada. “I am confident with Andrew’s experience and leadership, we will continue to expand and strengthen our footprint within this important sector.”

“I

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Marketing Your Business Doesn’t Have to Be Expensive

Posted on | By s1mple

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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Taking a direct mindset to farm marketing

Posted on | By s1mple

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.

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“The brand is something that threads through everything your company does… it's the core element that threads through the company and leads to the success of the company.” – Elysia Vandenhurk.

Talking up the farm story

A brand isn’t a Nike swoosh. It’s what the Nike swoosh makes you think. On the farm, it isn’t a…

While direct farm marketing has grown in popularity in recent times, it isn’t new to everybody. Some farmers have years of experience in this field, and if you’re considering starting a new direct-to-consumer business, perhaps this is the group to learn from.

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LVMH becomes the first European company to surpass $500 billion in value

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LVMH became the first European company to surpass $500 billion in market cap

Luxury goods giant LVMH on Monday became the first European company to surpass $500 billion in market value.

The parent company of Louis Vuitton, Moët & Chandon and Hennessy as well as brands including Givenchy, Bulgari and Sephora stores, reported a 17% rise in first-quarter sales earlier this month, more than double analyst expectations.

LVMH shares hit a record high following the results, and hit another high on Monday. Its share price is up 32.8% year to date.

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LVMH share prices.

It reported revenue of 79.2 billion euros ($87.1 billion) for 2022, with profit

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When Marketing Gets Political | BoF

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Rothy’s latest campaign isn’t about its recycled plastic ballet flats or brightly colored tote bags. It’s a week-long marketing blitz aimed at galvanizing support for a New York state recycling bill.

On Sunday, the footwear and accessories brand took out a full-page ad in the New York Times, its throwing the weight behind efforts to improve recycling rates by updating the state’s 40-year-old bottle collecting scheme. This week, its social channels will feature posts on the “Bigger, Better Bottle Bill.” visitors to the company’s e-commerce site will find details on how they can get in touch with state legislators

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3 Marketing Channels You Shouldn’t Scale Back in a Recession

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When a potential recession is looming, it might appear to be sensible to cut back on business spending. But according to Gareth Hoyle, managing director of United Kingdom-based search marketing agency, Marketing Signals, taking those measures with certain marketing strategies can cost your business in other ways.

Instead, business owners should consider a downturn in the economy as an opportunity to play up core digital marketing channels that need to remain strong and resilient. Check out Hoyle’s take on the following three areas of marketing he believes should be the focus of increased activity during a recession.

1. Continuously optimize

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Some B2B agencies see a spike in business as market conditions remain unclear

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Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to win new businesses.

Omnicom’s B2B agency Doremus, which has been operating for more than 100 years, said it’s seen new business requests pick up dramatically since the beginning of the year. “New business activity at the agency is up three times this quarter when you compare to first quarter …

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4 Things to Consider When Choosing a Marketing Agency

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business.

But with so many marketing agencies out there, it can be challenging to know which one to choose. Here are four key factors you should consider before hiring a marketing agency.

1. Do they take the time to get to know you, your business and your goals?

A good marketing agency will take the time to learn about you and your

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