business marketing ideas

Business Marketing

IT’S YOUR BUSINESS: Trends that will shape 2023

In doing research for this column I looked back at some of the trends that have been highlighted over the past 10 years.

What was interesting is the fact that in the world of marketing and communications it seems a number of them are still hitting the trending lists while newer strategies have now risen to prominence.

For example, in 2013 one of the key trends was the increasing use of social media by consumers and the opportunity to use these networks to build better relationships with customers. Many of the trends now are projected to become an integral component

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by s1mple•26/08/2025

Business Marketing

Why Increasing Marketing Spend in Down Years Is Critical

2023 is expected to be a tough year for everyone. Companies are already downsizing programs and cutting funding for both line and staff organizations, particularly marketing. This is despite what is generally taught in entry-level business courses which is that cutting marketing in a down year will increase the revenue damage in a down year. Companies that increase their spending instead (coupled with strong execution, of course) will take share and are more likely to survive the event than their foolish peers. This may seem counterintuitive to engineers who tend to think in terms of direct action/reaction. Marketing functions more

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by s1mple•22/08/2025

Business Marketing

4 Methods Pet Care Business Should Remodel Its Advertising

Opinions expressed by entrepreneur contributors are their very own.

The pet care business is on an incredible upward development curve. Extra ceaselessly than ever, human beings are bringing furry buddies into their lives and discovering how shortly they turn into household. The enterprise of pet care does not finish as soon as somebody stops by the shelter or pet retailer and comes dwelling with a cute pet. It is extra complicated than that, so it stands given that entrepreneurs ought to strategy pet mother and father intricately.

A standard advertising and marketing pattern within the pet care business is to

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by s1mple•17/08/2025

Business Marketing

Greenwashing And Sustainability In Enterprise Advertising And Communications

Jen Root is the Principal at The Root Impact, a strategic progress company targeted on sustainability and model advertising technique.

getty

Sustainability has change into extra widespread in on a regular basis enterprise practices, with many companies shifting towards sustainable practices in recent times.

From my observations, nearly all of these shifts have been geared towards local weather motion, which is sweet information as a result of the mixed land and ocean temperature has risen a mean of 0.14 levels Fahrenheit each decade since 1880 and greater than twice that charge since 1981, in accordance with the Annual 2021 International

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by s1mple•02/08/2025

Business Marketing

How social platforms modified digital advertising in 2022

The walled gardens of social media have dominated the digital advertising panorama for practically a decade. With huge audiences, data-driven promoting and content-rich codecs, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley.

However in 2022, the so-called “headwinds” of privateness and financial uncertainty — mixed with extra competitors and an evolving consumer base — have created a brand new set of challenges for the giants and the entrepreneurs who fund them.

All through 2022, main platforms have every had each collective and distinctive challenges. Together with elevated strain from laws, laws,

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by s1mple•27/07/2025

Business Marketing

Lactalis appoints new marketing VP for foodservice

Lactalis Canada appointed Andrew Davis to the position of vice-president, marketing, of its Foodservice and Ingredients & Export Division. Davis will be responsible for leading the marketing strategy and team to drive awareness, penetration and brand equity for his division.

“Lactalis Canada’s Foodservice and Ingredients and Export division plays an important role in delivering a wide range of dairy solutions for the foodservice and B2B industry,” said Iven Zanardo, general manager, Foodservice and Ingredients & Export, Lactalis Canada. “I am confident with Andrew’s experience and leadership, we will continue to expand and strengthen our footprint within this important sector.”

“I

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by s1mple•22/05/2023

Business Marketing

Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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by s1mple•19/05/2023

Business Marketing

Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.

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Talking up the farm story

A brand isn’t a Nike swoosh. It’s what the Nike swoosh makes you think. On the farm, it isn’t a…

While direct farm marketing has grown in popularity in recent times, it isn’t new to everybody. Some farmers have years of experience in this field, and if you’re considering starting a new direct-to-consumer business, perhaps this is the group to learn from.

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by s1mple•09/05/2023