Tag: business marketing major salary

West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

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West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Changes coming to Ohio tourism, business marketing

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Changes are likely coming in the way of the Ohio markets themselves to tourists and business leaders

By: Jo Ingles | Statehouse News Bureau

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COLUMBUS, Ohio (Statehouse News Bureau) — The “find it here” tourism tagline Ohio has used since 2015 may soon be lost by the state.

the "Ohio Find It Here" sign welcomes people on the William S. Ritchie Jr. Bridge, also known as the Ravenswood Bridge, on the border with West Virginia.
The “Ohio Find It Here” sign welcomes people on the border with West Virginia. [Karen Kasler | Statehouse News Bureau]

It is likely going to be changing its strategy for attracting tourists and convincing businesses to locate in the state. Gov. Mike DeWine has proposed the

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UMG Nashville Oops Lori Christian To EVP/Marketing, Rob Femia EVP/Business And Legal …

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Christian and Femia (Christian photo: Chris Hollo)



UNIVERSAL MUSIC GROUP NASHVILLE (UMGN) has promoted LORI CHRISTIAN and ROB FEMIA to its executive team. CHRISTIAN is elevated to EVP/Marketing and FEMIA to EVP/Business & Legal Affairs for the label group, consisting of CAPITOL RECORDS NASHVILLE, EMI RECORDS NASHVILLE, MERCURY NASHVILLE and MCA NASHVILLE.

In his new role, CHRISTIAN will oversee UMG NASHVILLE’s Artist Development, Brands & Sponsorship, Creative Services, International Marketing and Media Marketing departments for the label group’s artist roster. CHRISTIAN rose to SVP/Marketing in 2020 after leading the company’s publicity department

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Friend or foe for business marketing? 7 tips for optimizing your content

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Six-plus years ago, social media marketing was simple. You posted your content, and if your audience was online at that time or a few hours later, they would see the post. The social media world was smaller, and it seemed easier to connect with your audience back then.

But that’s not the case anymore.

Now, algorithms have taken over our social media feeds. They’ve become a major factor in determining what content our followers see. Many of us have been at the receiving end of those mysterious algorithm changes that caused our posts to reach fewer people than before or

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Why You Should Incorporate Twitter Into Your Marketing Plan

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Opinions expressed by Entrepreneur contributors are their own.

Social media has become an integral part of marketing strategies for most companies. However, despite its popularity, Twitter is often overlooked by companies in their marketing efforts. This is surprising, considering Twitter’s unique strengths and capabilities that can help companies reach and engage with their target audience. In this article, we will discuss how Twitter is often overlooked by companies in their marketing strategies and why it’s important to incorporate Twitter into your business’s marketing plan.

One of the main reasons why companies overlook Twitter is that they perceive it as a

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Content Services Platform Market Landscape Overview:

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