Tag: concept of business marketing

West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

Posted on | By s1mple

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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Read More » West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

Why is Marketing Important for Your Business?

Posted on | By s1mple

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value proposition and differentiate themselves from competitors.

In this article, we explore the many reasons why marketing is crucial for your business’s success. We also provide valuable tips on how to develop a winning marketing strategy that will help your business thrive.

Don’t overlook the importance of marketing – it’s key to unlocking your business’s full potential!

Building Brand Awareness

When

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Richmond Night Market is back in business with full scale reopening

Posted on | By s1mple

For the first time since the pandemic, the Richmond Night Market is having a full scale reopening on April 28.

Owner and organizer Raymond Cheung says the 23-year-old outdoor market will have no restrictions and more vendors compared to previous years.

“This year is special because after the COVID-19 [pandemic] this is pretty much the first time that we are full scale compared to past years,” he said.

In 2020, the night market was canceled due to pandemic restrictions. In 2021, it returned with reduced capacity but ended early as COVID-19 case counts climbed and new restrictions were imposed.

In

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Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!

Posted on | By s1mple

Published April 24, 2023 • 4 minute read

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don't Know Much About Hot Tubs, Saunas and Other Home Leisure Products.
New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don’t Know Much About Hot Tubs, Saunas and Other Home Leisure Products. GNW

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for

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Read More » Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!

Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

Posted on | By s1mple

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

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Read More » Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

How Digital Marketers Can Prepare for AI-Powered Search

Posted on | By s1mple

Opinions expressed by Entrepreneur contributors are their own.

Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it’s going to throw all the old rules about SEO to the wayside in short order.

For marketers, search engines have always represented the lifeblood for website traffic, qualified sales leads and generating online revenue. While search engine algorithms have evolved over the years, the advent of AI-powered search engines such as Microsoft’s Bing presents significant, if

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How to Start a Business With No Money and Prevent Burnout

Posted on | By s1mple
  • For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
  • She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
  • Today, her business regularly books six figures in annual revenue, she told Insider.

When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.

She left corporate America, where she didn’t like the strict hours, to join the startup scene in

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BC businesses confused about marketing on TikTok after government restrictions

Posted on | By s1mple

Marketing experts suggest companies diversify their marketing strategies following government restrictions

BC businesses feel “hesitant” and “confused” about marketing on TikTok since governments across Canada banned the popular short-video platform from government devices.

Ottawa, followed by Victoria and Vancouver, cited data security concerns in their respective decisions to restrict the use of TikTok on staff devices. The US government has threatened a national ban of TikTok, which is owned by the Chinese company ByteDance. The app has more than eight million users in Canada.

“It’s a very interesting time and just like everyone, we are all very confused,” said Amar

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