concept of business marketing

IT’S YOUR BUSINESS: Trends that will shape 2023
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IT’S YOUR BUSINESS: Trends that will shape 2023

In doing research for this column I looked back at some of the trends that have been highlighted over the past 10 years.

What was interesting is the fact that in the world of marketing and communications it seems a number of them are still hitting the trending lists while newer strategies have now risen to prominence.

For example, in 2013 one of the key trends was the increasing use of social media by consumers and the opportunity to use these networks to build better relationships with customers. Many of the trends now are projected to become an integral component

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by s1mple•
How social platforms modified digital advertising in 2022
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How social platforms modified digital advertising in 2022

The walled gardens of social media have dominated the digital advertising panorama for practically a decade. With huge audiences, data-driven promoting and content-rich codecs, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley.

However in 2022, the so-called “headwinds” of privateness and financial uncertainty — mixed with extra competitors and an evolving consumer base — have created a brand new set of challenges for the giants and the entrepreneurs who fund them.

All through 2022, main platforms have every had each collective and distinctive challenges. Together with elevated strain from laws, laws,

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by s1mple•
West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing
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West Virginia’s InnerAction Media Launches StoryMaker, Empowering Small Businesses with AI-Driven Marketing

West Virginia-based InnerAction Media (IAM) recently launched StoryMaker, an Software as a Service (SaaS) application that leverages Generative Artificial Intelligence (AI) technology to assist small businesses in the US in creating their ultimate 30-second pitch and other crucial marketing orders on demand.

The cloud-based application is founded on IAM’s proprietary “BrandStory” process. This unique approach curates a business’s marketing data, then employs AI similar to ChatGPT, to generate strategic marketing content. The customized content can be published across various platforms including social media, emails, presentations, and even traditional media outlets.

The software’s genesis can be traced back to November 2022,

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by s1mple•
Why is Marketing Important for Your Business?
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Why is Marketing Important for Your Business?

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value proposition and differentiate themselves from competitors.

In this article, we explore the many reasons why marketing is crucial for your business’s success. We also provide valuable tips on how to develop a winning marketing strategy that will help your business thrive.

Don’t overlook the importance of marketing – it’s key to unlocking your business’s full potential!

Building Brand Awareness

When

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by s1mple•
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Richmond Night Market is back in business with full scale reopening

For the first time since the pandemic, the Richmond Night Market is having a full scale reopening on April 28.

Owner and organizer Raymond Cheung says the 23-year-old outdoor market will have no restrictions and more vendors compared to previous years.

“This year is special because after the COVID-19 [pandemic] this is pretty much the first time that we are full scale compared to past years,” he said.

In 2020, the night market was canceled due to pandemic restrictions. In 2021, it returned with reduced capacity but ended early as COVID-19 case counts climbed and new restrictions were imposed.

In

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Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!
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Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!

Published April 24, 2023 • 4 minute read

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don't Know Much About Hot Tubs, Saunas and Other Home Leisure Products.
New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don’t Know Much About Hot Tubs, Saunas and Other Home Leisure Products. GNW

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for

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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing
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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

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How Digital Marketers Can Prepare for AI-Powered Search
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How Digital Marketers Can Prepare for AI-Powered Search

Opinions expressed by Entrepreneur contributors are their own.

Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it’s going to throw all the old rules about SEO to the wayside in short order.

For marketers, search engines have always represented the lifeblood for website traffic, qualified sales leads and generating online revenue. While search engine algorithms have evolved over the years, the advent of AI-powered search engines such as Microsoft’s Bing presents significant, if

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