The walled gardens of social media have dominated the digital advertising panorama for practically a decade. With huge audiences, data-driven promoting and content-rich codecs, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley.
However in 2022, the so-called “headwinds” of privateness and financial uncertainty — mixed with extra competitors and an evolving consumer base — have created a brand new set of challenges for the giants and the entrepreneurs who fund them.
All through 2022, main platforms have every had each collective and distinctive challenges. Together with elevated strain from laws, laws,
…