small business advertising ideas

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Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing
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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

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How to Start a Business With No Money and Prevent Burnout
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How to Start a Business With No Money and Prevent Burnout

  • For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
  • She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
  • Today, her business regularly books six figures in annual revenue, she told Insider.

When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.

She left corporate America, where she didn’t like the strict hours, to join the startup scene in

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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money
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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

  • Four small business owners say “comarketing” has helped them grow new audiences and boost sales.
  • Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing.
  • For both companies to benefit equally, the campaign should be authentic and not appear too promotional.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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What content marketing is and why I like it

Does advertising still work? Absolutely. But what works is always changing. A hundred years ago, “Buy product X” was competitive. Fifty years ago, not so much.

Today, there’s a lot to overcome. Clutter. Ad blindness (the habit of tuning out ads). Ad blockers, which are used by more than a quarter of people in the US, and two-thirds of younger adults.

Photo | Courtesy of Michael Donovan

Michael Donovan is chief strategist and creative director for Worcester marketing agency Metaphor.

Enter content marketing. You can think of it as a blend of three elements: advertising, branding and thought leadership. Advertising

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How Our Body Reacts To A Long-Haul Flight


In a few years, direct flights lasting 20 hours will possibly be a reality. On such occasions, we wonder how we could keep ourselves as healthy and fit as possible on a very long air journey.

The announcement by various airlines that from 2025 they will be able to offer direct flights from Australia to the US and Europe has opened a new debate about how much the human body can withstand in the air – mentally and physically.

In particular, the non-stop flights will last 20 hours and will concern the trips from Sydney to New York and London.

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ByWard Market BIA dissolving as businesses and cities seek ‘single voice’

The ByWard Market BIA is set to dissolve later this year, as the city of Ottawa and businesses look to have a “single voice” speak for the area, while also streamlining programming and operations in the popular tourist area.

Plans for the proposed new municipal services corporation structure were presented to the business improvement area’s members during the ByWard Market BIA general meeting on Wednesday afternoon.

The new structure comes out of a working group consisting of the city of Ottawa, ByWard Market BIA and the Ottawa Markets looking at a new governance model and eliminating the “current multi-jurisdictional approach.”

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How To Overcome Jet Lag


Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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