small business advertising ideas

Why Brands Must Lead With ‘Why’
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Why Brands Must Lead With ‘Why’

Aimee serves as the CEO and lead visionary at Madison Taylor Marketing. Learn more here.

Think about today’s biggest brands. What have they done differently than everyone else? What is the “it” factor that keeps customers coming back for more?

From time immemorial, businesses have tried to answer these questions. They’ve turned to market metrics, consumer interest surveys and strategic marketing campaigns in an effort to cultivate a loyal customer base and robust brand recognition. However, despite their best efforts, many companies have struggled to find “it” factors of their own. What these companies fail to realize is that

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Why Increasing Marketing Spend in Down Years Is Critical
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Why Increasing Marketing Spend in Down Years Is Critical

2023 is expected to be a tough year for everyone. Companies are already downsizing programs and cutting funding for both line and staff organizations, particularly marketing. This is despite what is generally taught in entry-level business courses which is that cutting marketing in a down year will increase the revenue damage in a down year. Companies that increase their spending instead (coupled with strong execution, of course) will take share and are more likely to survive the event than their foolish peers. This may seem counterintuitive to engineers who tend to think in terms of direct action/reaction. Marketing functions more

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Greenwashing And Sustainability In Enterprise Advertising And Communications
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Greenwashing And Sustainability In Enterprise Advertising And Communications

Jen Root is the Principal at The Root Impact, a strategic progress company targeted on sustainability and model advertising technique.

Sustainability has change into extra widespread in on a regular basis enterprise practices, with many companies shifting towards sustainable practices in recent times.

From my observations, nearly all of these shifts have been geared towards local weather motion, which is sweet information as a result of the mixed land and ocean temperature has risen a mean of 0.14 levels Fahrenheit each decade since 1880 and greater than twice that charge since 1981, in accordance with the Annual 2021 International

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Marketing Your Business Doesn’t Have to Be Expensive

This is the concept of putting in money to play a game or sport. In the business world, it refers to an initial financial investment to start and grow the business.

“I think that everything has to be grassroots first,” Harrison says. “If you take that vantage point, to run everything through community first, I think you will build an ecosystem of people who will buy into your brand and into your story.”

Carolina Furukrona, panelist and founder of artisanal lifestyle boutique NOVA BOSSA in DC, spent over $20,000 on photography in her first year of business and hired a

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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing
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Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

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How to Start a Business With No Money and Prevent Burnout
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How to Start a Business With No Money and Prevent Burnout

  • For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
  • She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
  • Today, her business regularly books six figures in annual revenue, she told Insider.

When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.

She left corporate America, where she didn’t like the strict hours, to join the startup scene in

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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money
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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

  • Four small business owners say “comarketing” has helped them grow new audiences and boost sales.
  • Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing.
  • For both companies to benefit equally, the campaign should be authentic and not appear too promotional.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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What content marketing is and why I like it

Does advertising still work? Absolutely. But what works is always changing. A hundred years ago, “Buy product X” was competitive. Fifty years ago, not so much.

Today, there’s a lot to overcome. Clutter. Ad blindness (the habit of tuning out ads). Ad blockers, which are used by more than a quarter of people in the US, and two-thirds of younger adults.

Photo | Courtesy of Michael Donovan

Michael Donovan is chief strategist and creative director for Worcester marketing agency Metaphor.

Enter content marketing. You can think of it as a blend of three elements: advertising, branding and thought leadership. Advertising

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