business marketing definition

Peloton hires former Twitter executive as new head of marketing
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Peloton hires former Twitter executive as new head of marketing

Leslie Berland, chief marketing officer of Twitter Inc., speaks during the company’s #HereWeAre Women In Tech event at the 2018 Consumer Electronics Show (CES) in Las Vegas, Nevada, US, on Wednesday, Jan. 10, 2018.

Patrick T. Fallon | Bloomberg | Getty Images

Platoon is bringing in Leslie Berland, Twitter’s former marketing head, as its next chief marketing officer, effective Wednesday.

Berland left Twitter in November amid a slew of executive departures after Elon Musk’s takeover, which has led to significant restructuring and revenue drops at the social media giant. She previously helped lead marketing at American Express for 10 years.

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Slow Cooker Butternut Squash and Farro Chili
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Slow Cooker Butternut Squash and Farro Chili

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

This Slow Cooker Butternut Squash and Farro Chili is hearty, healthy and loaded with seasonal veggies, tender farro, protein-packed beans, and cozy spices all simmered together in a delicious broth for the perfect fall meal!

Is there anything better than a simmering pot of warm, hearty chili to satisfy your hunger on a lazy fall weekend?? No. I didn’t think so. It truly is my favorite thing during the colder months – especially THIS recipe for slow cooker butternut squash and farro chili! You guys, the flavors in this chili are incredible and my kitchen smells absolutely amazing all day

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Allied Global Marketing names Denise Parkinson as VP, business development | News
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Allied Global Marketing names Denise Parkinson as VP, business development | News

LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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The Current Market Is A Golden Opportunity For Potential Business Buyers
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The Current Market Is A Golden Opportunity For Potential Business Buyers

I wrote a post last August regarding trends we are seeing in the business for sale market. The macro-economic factors regarding interest rates, recession threats, job and stock market volatility had not yet taken hold at that point. The trends then, as emphasized by the industry experts I interviewed, were still quite positive. Lenders were busy as were business brokers and consultants, deal flow remained strong, interest rates were not stressful activity, and so overall, things were good.

Generally, the lower market lags the middle/upper markets from macro-economic trends. My position back then was “it’s coming”, and yes indeed it

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The Best Text Message Marketing Services of 2023 – businessnewsdaily.com
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The Best Text Message Marketing Services of 2023 – businessnewsdaily.com

Text message marketing services are more than a way to send text messages. They are full-scale marketing solutions that help you engage with your audience, track results and improve your customer service.

When you’re looking for a text message marketing provider, it can be challenging to know which of the many features you need. Here are the features we think are the most valuable for businesses to look for in a service.

Analytics and Reports

Analytics are a vital part of text message marketing. These numbers tell you which campaigns were successful and which ones were not. Analytics also provide

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Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!
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Innovative Digital Marketing and eCommerce Focused Hot Tub and Home Leisure Business Model Supercharges Sales and Profits for ENTREPRENEURS!

Published April 24, 2023 • 4 minute read

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don't Know Much About Hot Tubs, Saunas and Other Home Leisure Products.
New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for Yourself, Even if You Don’t Know Much About Hot Tubs, Saunas and Other Home Leisure Products. GNW

New Ontario Flagship Distributor Opens in the GTA, Invites You to Discover the Possibilities for

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Some B2B agencies see a spike in business as market conditions remain unclear
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Some B2B agencies see a spike in business as market conditions remain unclear

Inflation, economic worries and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to win new businesses.

Omnicom’s B2B agency Doremus, which has been operating for more than 100 years, said it’s seen new business requests pick up dramatically since the beginning of the year. “New business activity at the agency is up three times this quarter when you compare to first quarter …

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