More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.
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Talking up the farm story
A brand isn’t a Nike swoosh. It’s what the Nike swoosh makes you think. On the farm, it isn’t a…
While direct farm marketing has grown in popularity in recent times, it isn’t new to everybody. Some farmers have years of experience in this field, and if you’re considering starting a new direct-to-consumer business, perhaps this is the group to learn from.