nature of business marketing

How To Transform Your Small Business
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How To Transform Your Small Business

CEO & Founder of National Business Capitalthe leading fintech marketplace offering streamlined small business loans.

Small businesses account for a significant portion of the economy, creating two-thirds of new jobs and accounting for 43.5% of the US GDP. From state to state, small businesses provide goods, services and tax dollars that benefit their local communities.

Most small-business owners want to grow their revenue, and many want to earn that first million dollars in their business. But, unfortunately, over half of small businesses don’t survive longer than five years.

This doesn’t have to be the case. It’s entirely possible

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by s1mple•
Vericity Welcomes New Chief Marketing Officer
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Vericity Welcomes New Chief Marketing Officer

CHICAGO–(BUSINESS WIRE)–Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, is pleased to announce the hiring of Melissa Balsan as Executive Vice President (EVP) and Chief Marketing Officer (CMO). This appointment coincides with the upcoming retirement of Vericity’s current EVP and CMO, Laura Zimmerman.

Effective today, Balsan will report to Vericity’s Chief Executive Officer, James E. Hohmann and oversee all aspects of the Company’s marketing efforts. As a proven Direct-to-Consumer marketer with significant demand-generation and brand management experience, she will play a pivotal, strategic role in accelerating Vericity’s future growth plans.

As

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by s1mple•
As the last remaining large wholesaler, TekSavvy faces tough market conditions
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As the last remaining large wholesaler, TekSavvy faces tough market conditions

Andy Kaplan-Myrth, TekSavvy’s head of regulatory affairs.Blair Gable/Blair Gable Photography

In one hand, Santa Claus grips a bulging sack full of gifts – labels show they’re headed to Bell, Rogers and Telus. In the other hand, he holds a crumbling lump of coal. The tag reads: “To Canadian consumers.”

TekSavvy Solutions Inc. has never shied from making political statements about the telecommunications industry. The aforementioned cartoon accompanying the internet service provider’s Christmas blog post, a satirical poem titled The Telecom Nightmare Before Christmasis yet another example.

While it’s all done with a touch of humor, the post illustrates

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by s1mple•
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3 small enterprise advertising and marketing developments to create a long-lasting influence subsequent 12 months

As enterprise closure charges and pandemic challenges stabilize within the “new regular” international economic system, social media is extra invaluable than ever for small companies (SMBs). Our new digital ecosystem has introduced new channels, instruments and developments to probe for advertising and marketing companies – however what is going to finally assist companies succeed and create a long-lasting influence?

Three developments I count on to converge within the 12 months forward that can profit small enterprise entrepreneurs are:

Automation and Outsourcing

The pandemic restoration has pushed many companies to change into laser-focused on discovering operational efficiencies to assist their

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by s1mple•
Greenwashing And Sustainability In Enterprise Advertising And Communications
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Greenwashing And Sustainability In Enterprise Advertising And Communications

Jen Root is the Principal at The Root Impact, a strategic progress company targeted on sustainability and model advertising technique.

Sustainability has change into extra widespread in on a regular basis enterprise practices, with many companies shifting towards sustainable practices in recent times.

From my observations, nearly all of these shifts have been geared towards local weather motion, which is sweet information as a result of the mixed land and ocean temperature has risen a mean of 0.14 levels Fahrenheit each decade since 1880 and greater than twice that charge since 1981, in accordance with the Annual 2021 International

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Prosperous Media Transforms Small Business Marketing with AI and Veteran Leadership
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Prosperous Media Transforms Small Business Marketing with AI and Veteran Leadership

PRESS RELEASE

Published May 2, 2023

Harnessing AI and Expertise to Empower Small Businesses and Support Mental Health Initiatives

In an era where digital marketing is an essential aspect of business growth, small businesses often struggle to access the advanced marketing strategies and resources available to larger corporations. Prosperous Media, led by veteran entrepreneur Etan Polinger, is revolutionizing this landscape by providing small businesses with cutting-edge marketing strategies that harness the power of artificial intelligence (AI) and advertising.

With a mission to level the playing field for small enterprises, Prosperous Media is utilizing the latest advancements in AI to enable

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by s1mple•
One Small-Business Side Hustle Will Generate $50 Million in 2023
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One Small-Business Side Hustle Will Generate $50 Million in 2023

In 2014, Joel Holland was living with his wife in Washington DC, running a company in the technology space there — and suffering from a serious case of burnout. “[I was] burned out on traffic, going to a cubicle, too many people,” Holland recalls. “I was just longing to get away, whatever that meant.”

When the couple went to a wedding in Leesburg, Virginia, inspiration struck: Holland wasn’t ready to go back to the city, and with an RV dealership nearby, it was a chance to explore the possibilities of a different kind of lifestyle. Impressed by the “little houses

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2023 Business Marketing Predictions With Strategist Zontee Hou
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2023 Business Marketing Predictions With Strategist Zontee Hou

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

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