business marketing articles

Business Marketing

How To Transform Your Small Business

CEO & Founder of National Business Capitalthe leading fintech marketplace offering streamlined small business loans.

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Small businesses account for a significant portion of the economy, creating two-thirds of new jobs and accounting for 43.5% of the US GDP. From state to state, small businesses provide goods, services and tax dollars that benefit their local communities.

Most small-business owners want to grow their revenue, and many want to earn that first million dollars in their business. But, unfortunately, over half of small businesses don’t survive longer than five years.

This doesn’t have to be the case. It’s entirely possible

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by s1mple•17/09/2025

Business Marketing

Professionals to gather in March for CUNA Marketing & Business Development Council Conference

Registrations are now being accepted for the CUNA Marketing & Business Development Council Conference, to be held March 26-29, 2023, at Sea World in Orlando, Fla.

“Attendees will connect and grow with credit union peers and industry professionals while exploring relevant trends and developing their expertise,” said Brian Grytdal, Marketing and Business Development Council Chair , CUNA Councils.

Nominations for 2023 awards are being accepted. The Diamond Awards are the most prestigious annual credit union marketing competition, recognizing and rewarding creative excellence and outstanding results in 36 categories.

Winners of these 2023 Recognition Awards will be announced during the conference:

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by s1mple•16/09/2025

Business Marketing

2023 the year for property businesses to take charge of their impact

For property businesses to grow, our economy must grow. There is still a long way to go and many challenges to face in achieving a thriving society and a more sustainable future.

Ulana van Biljon, COO, Emira Property Fund

The commercial property sector impacts the lives of every South African – it is the malls we shop in, the offices we work in, and the factories and warehouses that create and carry the goods we use daily.

When you consider that the global real estate sector is estimated to generate about 40% of the world’s carbon dioxide emissions, a lot

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by s1mple•08/09/2025

Business Marketing

Getting the most out of your insurance marketing budget

Getting the most out of your insurance marketing budget | Insurance Business Canada

Experts share top tips on navigating tougher times

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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by s1mple•17/05/2023

Business Marketing

Why is Marketing Important for Your Business?

Marketing is an integral part of any successful business, regardless of size or industry.

It is the key to reaching your target audience, building brand awareness, and generating leads and sales. Without marketing, businesses struggle to communicate their unique value proposition and differentiate themselves from competitors.

In this article, we explore the many reasons why marketing is crucial for your business’s success. We also provide valuable tips on how to develop a winning marketing strategy that will help your business thrive.

Don’t overlook the importance of marketing – it’s key to unlocking your business’s full potential!

Building Brand Awareness

When

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by s1mple•11/05/2023

Business Marketing

3 Marketing Channels You Shouldn’t Scale Back in a Recession

When a potential recession is looming, it might appear to be sensible to cut back on business spending. But according to Gareth Hoyle, managing director of United Kingdom-based search marketing agency, Marketing Signals, taking those measures with certain marketing strategies can cost your business in other ways.

Instead, business owners should consider a downturn in the economy as an opportunity to play up core digital marketing channels that need to remain strong and resilient. Check out Hoyle’s take on the following three areas of marketing he believes should be the focus of increased activity during a recession.

1. Continuously optimize

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by s1mple•17/04/2023

Business Marketing

4 Things to Consider When Choosing a Marketing Agency

Opinions expressed by Entrepreneur contributors are their own.

As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business.

But with so many marketing agencies out there, it can be challenging to know which one to choose. Here are four key factors you should consider before hiring a marketing agency.

1. Do they take the time to get to know you, your business and your goals?

A good marketing agency will take the time to learn about you and your

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by s1mple•13/04/2023

Business Marketing

Small Business Marketing: Tips And Strategies

Joseph is the CEO of SnapAdswhich helps local customers find small businesses willing to pay for help marketing.

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Starting a business isn’t easy and your expertise doesn’t usually include marketing. Even if your product is in high demand, it’s a challenge to let customers know where and when they can buy it. Limited budget, no time and going up against a big business that has vast resources and employees to spread the word are just some of the obstacles we small business owners face.

Knowing the right way to find new customers can save you countless hours of

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by s1mple•07/04/2023