Tag: business marketing degree jobs

Getting the most out of your insurance marketing budget

Posted on | By s1mple


Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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Allied Global Marketing names Denise Parkinson as VP, business development | News

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LA-headquartered analysis firm Allied Global Marketing has appointed Denise Parkinson as VP of business development.

Denise Parkinson

Based in London, Parkinson will work with Clint Kendall, Allied’s CEO; Adam Cunningham, chief strategy officer; and Kelly Estrella, chief of marketing operations.

Parkinson is responsible for identifying and driving strategic new businesses to support the company’s continued growth.

With more than 25 years of experience in entertainment marketing, Parkinson is an industry veteran, having worked across media companies, studios and agencies.

Most recently, she served as global entertainment director overseeing business development for OneFootball, a football media platform with more than 85

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The Current Market Is A Golden Opportunity For Potential Business Buyers

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I wrote a post last August regarding trends we are seeing in the business for sale market. The macro-economic factors regarding interest rates, recession threats, job and stock market volatility had not yet taken hold at that point. The trends then, as emphasized by the industry experts I interviewed, were still quite positive. Lenders were busy as were business brokers and consultants, deal flow remained strong, interest rates were not stressful activity, and so overall, things were good.

Generally, the lower market lags the middle/upper markets from macro-economic trends. My position back then was “it’s coming”, and yes indeed it

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Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

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Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Dylan Mulvaney drinks Bud Light beer

Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, DC, that the company will “spend heavily on the brand after spending fell off a cliff last year.”

BUD LIGHT’S DYLAN MULVANEY CAMPAIGN AN

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Save Nearly Half off This AI Content Generator and Scale Your Content Marketing

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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneurs may get a small share of the revenue from the sale from our commerce partners.

When it comes to growing your business, most marketing channels cost money. Search engine optimization (SEO), on the other hand, is basically free and can bring organic traffic to your web pages far more efficiently than other paid services. However, building up your content is a time-consuming process that not every entrepreneur has the time for. That’s where Wordplay AI Content Generator comes

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UMG Nashville Oops Lori Christian To EVP/Marketing, Rob Femia EVP/Business And Legal …

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thumbnail_img_6664-2023-04-17.jpg

Christian and Femia (Christian photo: Chris Hollo)



UNIVERSAL MUSIC GROUP NASHVILLE (UMGN) has promoted LORI CHRISTIAN and ROB FEMIA to its executive team. CHRISTIAN is elevated to EVP/Marketing and FEMIA to EVP/Business & Legal Affairs for the label group, consisting of CAPITOL RECORDS NASHVILLE, EMI RECORDS NASHVILLE, MERCURY NASHVILLE and MCA NASHVILLE.

In his new role, CHRISTIAN will oversee UMG NASHVILLE’s Artist Development, Brands & Sponsorship, Creative Services, International Marketing and Media Marketing departments for the label group’s artist roster. CHRISTIAN rose to SVP/Marketing in 2020 after leading the company’s publicity department

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2023 Business Marketing Predictions With Strategist Zontee Hou

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What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

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4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales

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Opinions expressed by Entrepreneur contributors are their own.

Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customer relationship management study, SMB stated that implementing marketing software and other innovative tech owners, like CRM, led to increased sales and business productivity, customer satisfaction and retention, marketing outreach and company growth and revenue. With marketing automation applications unlocking untapped markets and growth for businesses worldwide, it is no surprise

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