Tag: business marketing major

Getting the most out of your insurance marketing budget

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Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

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Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Dylan Mulvaney drinks Bud Light beer

Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, DC, that the company will “spend heavily on the brand after spending fell off a cliff last year.”

BUD LIGHT’S DYLAN MULVANEY CAMPAIGN AN

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Crypto Firms Facing Piling Challenges From UK Banks, Report Says

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KEY POINTS

  • UK banks’ reaction to cryptocurrency issues is reportedly “more acute” than that of EU banks
  • HSBC and Nationwide recently applied limits to debit purchases of crypto assets
  • Prime Minister Rishi Sunak previously said he wanted the UK to become a global crypto hub

Cryptocurrency firms are facing multiple challenges in the United Kingdom as British banks have reportedly required more documentation and other related requirements before allowing companies access to their banking services.

The British government previously expressed hopes to turn the country into a “global” cryptocurrency hub.

“There aren’t many options available — most traditional banks won’t

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UK’s WPP buys Obviously to expand social influencer marketing business

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March 27 (Reuters) – British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum.

The deal comes less than a week after WPP agreed to buy Goat, an influencer marketing specialist, which focuses on marketing campaigns that aim to improve customer engagement for brands including Dell, Tesco, Uber and Natura.

Obviously’s team of nearly 100 people will join WPP subsidiary VMLY&R, a marketing agency with over 13,000 employees, WPP said.

WPP said Obviously’s proprietary “next-generation” tech platform helps the agency service large-scale complex campaigns for enterprise clients

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LennyCo Digital Marketing has new digital services to make business thrive

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“LennyCo Logo | Organic SEO | Website Design | Website Hosting | Branding”

Introducing the Best Digital Services to Help Your Business Thrive

LennyCo Digital Marketing is proud to offer a wide range of digital services that are designed to help businesses grow and succeed in today’s competitive market. With their expertise and experience, they can help take any business to the next level and achieve their goals.

LennyCo Digital Marketing is excited to announce its comprehensive range of digital services aimed at helping businesses succeed in today’s competitive online landscape. With a team of seasoned professionals and years of

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Four Challenges Western Businesses May Face When Entering The African Market

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Artiom Anisimov is the CEO of EOS Data Analyticsa global provider of AI-powered satellite imagery analytics for 20+ industries.

Africa provides Western companies with a unique opportunity to become early entrants and establish businesses in promising niches. However, there are obstacles that entrepreneurs will have to overcome. Given the specifics of the business, economic and political environment, the African go-to-market demands meticulous and in-depth preparation.

Our company, EOS Data Analytics, offers satellite-powered solutions to businesses and individuals around the world. Between 2020 and 2022, we entered the sub-Saharan region—namely Ghana and Nigeria—through establishing local partnerships. We faced a

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Lemons – Nutritional Value And Benefits

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Yellow and juicy, with sometimes sour and sometimes bitter-sweet taste, fresh aroma and amazing properties. Lemon, the fruit of the citrus family, is associated with many different uses in our everyday life, because it is not only used for cooking and desserts, but also as a disinfectant-cleanser, as an aromatic ingredient in beauty products and perfumes, and also as a therapeutic medicine. But are they really as beneficial as they are touted? The answer is yes and a lot of them.

The widespread use of lemons has led to confusion about their nutritional value, with many wellness techniques circulating around

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How To Overcome Jet Lag

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Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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