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Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.

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“The brand is something that threads through everything your company does… it's the core element that threads through the company and leads to the success of the company.”  – Elysia Vandenhurk.

Talking up the farm story

A brand