As the co-founder of Ben & Jerry’s, Ben Cohen knows what appeals to consumers’ taste buds. Now he has turned his business sense to another kind of bud: cannabis.
Cohen’s newest venture, Ben’s Best Blnz, should have its first wave of products available for sale in Vermont any day now (as soon as state licensing processes are totally wrapped up). One of the selling points of Ben’s Best Blnz is that it has a lower potency that some pots are selling.
“Our slogan is get there slower,” Cohen told USA TODAY in a recent interview.
He got the idea for