The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its chief revenue officer, Adweek can exclusively report.
Cook fills a role left vacant since 2019, following the departure of Keith A. Grossman and before him Paul Caine. Cook begins the role March 20.
“Having spent most of my career supporting journalism with advertising and innovation, I am inspired by Bloomberg Media’s commitment to global business journalism, which is matched by its commitment to technology and innovation in reaching its customers,” Cook said in a statement.
In the position, Cook will oversee advertising revenues across all Bloomberg Media platforms, including digital, digital video, linear TV, audio, events, custom content, print and programmatic revenues.
The four regional heads of advertising sales for Bloomberg Media will report into Cook, as will a not-yet-hired executive for its Bloomberg Live Experiences role.
Cook will report to Bloomberg Media chief commercial officer Stephen Colvin and work alongside other global leads within the commercial team, including chief digital officer Julia Beizer, who manages the consumer subscription business.
“Bloomberg Media’s advertising revenue has continued to grow and our commitment to investing in top talent and leadership has remained a priority for the business,” Colvin said in a statement. “I’m looking forward to welcoming Christine to Bloomberg Media and am confident that her experience in creating a holistic sales approach and scaling our business will help accelerate this growth.”
Prior to joining Bloomberg Media, Cook served as the senior vice president, head of brand partnerships at WarnerMedia, and before that, he oversaw sales strategy for CNN Digital as its chief revenue officer.
Cook has also held sales and advertising roles at Flipboard, The New York Times and the Financial Times.
Swearing off open-market programmatic
Cook joins Bloomberg Media as the company records its tenth consecutive quarter of advertising revenue growth and eyes the milestone of 500,000 digital subscribers. The privately held company wouldn’t share whether it was profitable.
Last year, the company saw advertising revenues increase by 15%, digital video revenue grew by 22% and events revenue surged by 46%. Overall, total revenue grew 16% in 2022.
Video revenue alone surpassed $100 million, and the company has prioritized its new series of premium video, recently rebranded as Bloomberg Originals, as a key growth area.